Image credit: Pexels Even as technology continues to progress at a breakneck speed giving the weary office worker productivity powers that were pure fantasy a decade ago, paradoxically, they have also presented several challenges that are just as daunting. From jobs being lost to AI bots to gender pay gaps and employee burnouts, there still […]
5 Workplace Challenges of 2018 That Are Too Big to Ignore Read More »
Back in 2011, a young Will Roberts, the junior pitcher at the University of Virginia, threw a perfect game. Here’s what the game recap said about that day: Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport
How to Get Started with AI-Powered Content Marketing Read More »
Every brand needs to have a deep understanding of its target audience. What makes them tick? What are they looking for and where are their needs being, or not being, met? Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend
Consumer Insights: Why the Customer Isn’t Always Right Read More »
Branding today is so much more than just a logo, a color scheme, or an advertising campaign. The concept has evolved and expanded like crazy over the past few decades and branding is now built on every single interaction between a customer and a business, both in-person and online. This puts businesses that are trying
There’s no doubt that predictive analytics has been all the rage for the last few years—and for good reason. The new algorithm-based discipline has empowered us to bring about insights that provide details on the probability of a given outcome, as well as helping us bring about the ones that are favorable. Use cases of
The Future of Data Science & Predictive Modeling in Business Read More »
Business people, not to mention the public on a global basis, are getting increasingly excited, as well as concerned, about the potential of artificial intelligence (A.I.)—so much so that China’s growing involvement in A.I., and the vast quantity of data that China is capable of generating on a daily basis, has many wondering if the
Where do you start when you’re building an audience for your campaigns? Job titles? Industries? Maybe company size? There’s so much more that indicates a buyer’s likelihood of engagement. But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and
Fresh out of business school, Laura began networking and accompanied her efforts with a resume when appropriate. In turn, she received a call from a business-travel agency highly interested in her talents. Laura accepted the interview and, dressed in a new business suit and with a polished and relevant resume in hand, she showed up
AI Helps Job Hunters Find, Land, & Keep Dream Jobs Read More »
Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. In this blog, I’ll cover how you can leverage AI to help increase ROI and get
Artificial Intelligence–the Next Frontier In Content Marketing Read More »
Artificial intelligence, or AI for short, has become a real buzzword these last couple of years. No longer restricted to the fanciful realm of science fiction, artificial intelligence is being improved upon each day in very real ways. And this includes its increasingly advanced and widespread application in the context of content creation. Here are
How to Create Effective Content With the Help of Artificial Intelligence Read More »
