By Sandeep Rathore Consumers today are turning to video to get their information. In fact, “The State of Video Marketing 2020” by Wyzowl reports that 66% of people would prefer to watch a short video to learn about a product or service, and only 18% would rather read a text-based article, website, or post. But […]
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Writing and publishing a book is no small feat. It requires time, dedication, and a lot of patience. Plus, beyond the excitement of seeing your name on a cover, having your own book can also establish you as an expert and leader in your field. So what should first-time authors keep in mind before they
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Confidence and technique are two key elements of an effective investor or client pitch. If you don’t have confidence, you may come across as unsure about what you’re offering; if your technique is bad, you may come across as someone people won’t want to work with, or the message about what you’re offering and its
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By Caroline Manning If you aren’t already using video to promote your business, it’s not too late to start. Follow this smart advice for adding video to your company’s overall marketing strategy. 1. Making a video for the sake of having a video is not a good strategy No matter what industry you’re in, you
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By Victor Blasco There are billions of new hours of video content being uploaded to the internet daily. This can be either very intimidating or very exciting, depending on how you see it. It’s exciting because our culture lives in such a great era of information. Just imagine, 5 billion videos are watched on YouTube
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How much has your business invested in top-quality photography? If you’re like most business owners, photography is an afterthought. It may be essential for some advertising pieces, but overall it’s an extra luxury that isn’t necessary to help your business grow. However, photography has more potential to move your business forward than you realize—and having
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By Lilach Bullock Digital marketing is an ever-changing, ever-evolving medium; just looking back to when I first started with digital marketing, a little over 10 years ago, it’s a completely different medium. There is always new technology popping up, and consumers’ behaviour and expectations are changing almost by the year. So how do you stay
Does the idea of marketing with online video intimidate you? If so, you’d better get over your fears. Online video isn’t going away anytime soon—and whether you sell to consumers or other businesses, there’s good reason to incorporate it into your business’s marketing efforts. Not only is online video popular, it’s also influential. According to
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Stock images are abundant in today’s digital landscape, and you’d be hard pressed to find a business website or marketing material that doesn’t use stock photography in some way. There are a few reasons for this: Stock photos are easy to find and implement, affordable for almost any business, and time-saving. Unfortunately, stock photography isn’t
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By Zach Obront Many entrepreneurs dream of one day writing a book. After spending time accumulating lessons in life and business, the thought of sharing those lessons with other people can be exciting and inspiring. When done right, however, writing a book isn’t just a selfless act. Becoming an author can build your authority, generate leads,
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