Hostage negotiators at the FBI developed a model for creating a relationship between the bureau’s negotiators and their counterparts, which culminates in the FBI negotiator influencing decisions of his or her counterpart during the negotiation—like “let her go” or “put down the gun.” The bureau calls this the behavioral change the stairway model: The model […]
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Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at our finger tips in real-time. By scoring these behaviors, you can understand how certain types of content, and actions
Marketing Personas for the Modern World Read More »
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept
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Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching? Let’s stay in the discounts and warranties space. Does Walmart Give Student Discounts? Outside of the StudentRate result, does anyone want to click on these?
How to Give Searchers What They Need, Not Just Linkbait Read More »
