Audience Analysis

All You Need To Know About Brand Identity

When running your own business in today’s competitive market, having a strong brand identity is crucial in setting up who you are as a company and helping you to stand out from the crowd of competitors. But this is something that is often overlooked by new start-ups as it is often regarded as a low […]

How the latest Google Analytics updates will benefit marketers

Analytics, Audience Analysis, audience reporting, Google Analytics, Google Analytics updates, SEO BLOG / Good To SEO

Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis. The ongoing implementation of machine learning into all Google products has benefited

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