audience research

Five tools for audience research on a tiny budget

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical […]

How to Research Your Audience Before Producing an Explainer Video

audience research, Content marketing, contests, data, explainer video, feedback, general survey, Google Analytics, metrics, SEO BLOG, social listening, sweepstakes, Video Marketing / Good To SEO

So you want to make an explainer video (or any other piece for your video content marketing strategy) but don’t know where to start? Like with any marketing initiative, you should start where it matters: research. In this article, I’ll be going through a list of tools you can use to reach the audience that’s just

How to Research Your Audience Before Producing an Explainer Video Read More »