Facebook Unrolls New Targeting Limitations For Special Categories As digital advertisers, we have become acutely aware of the advertising platforms’ policies. Whether we’ve done our due diligence and learned these policies on our own or we were forced to learn them when we received that “disapproval” message from the platform. Either way, we ultimately abide […]
Facebook Ads And Fair Housing – Are You Compliant? Read More »
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting
Midwest Digital Marketing Day: Free Day of PPC Training On July 25th Read More »
In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the
In Paid Search, testing is crucial in our industry. We are always looking for new testing opportunities such as ad copy to improve user engagement and other tactics to bring down cost-per-click while also trying to achieve more leads or revenue. Sometimes clients can be hesitant to test because if a test loses they might
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One of the simplest ways to do this is to develop
Perfect Targeting & Personal Messaging: The Dynamic Duo Read More »
We’ve done the work to bring you the best, most actionable content in the paid media industry, and we’re excited to debut new sessions we know you’ll love at Hero Conf. Our top-rated speakers are back along with new talent to bring you a fresh perspective on what’s changing the landscape of paid advertising. From driving
Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions Read More »
Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re
Every day we roll into our office, open our accounts and face new challenges to move the needle for our clients. We do all the things that we have been taught, learned by mistake, and processes that typically have always worked. But what happens beyond that? Our metrics are looking strong, but the client is
Brand Attention: The Metric You Are Not Tracking Read More »
Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what they’re searching for. Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big
Display Topic Targeting: 3 Reasons Why You Should Do It Read More »
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a
