May 3, 2018 Manager Level Remarketing Intro Before understanding manager level remarketing you must know what a manager account is. This is simple, It is an AdWords account that holds multiple individual AdWords accounts. A manager account is used by large complex companies with multiple brands. This allows each brand to run separately in an […]
April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster results overall for our accounts,
March 27, 2018 We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demographics report and see how different ages and genders performed against your KPI’s, and then target the high performing audiences at a greater
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. With all the features available to us across digital advertising platforms, we’ve never had it so good. Yet most marketers I speak to at events are unaware
An introduction to advanced audience targeting in AdWords Read More »
February 21, 2018 Brad will be featured at Hero Conf Austin for his April 16 keynote presentation, “Personalized Marketing in an Audience Centric World”. Register to see him live! Imagine you’re sitting in your house or apartment relaxing after a hard day at work. You look around and the place is a mess. You don’t have
Preparing for the Future of Audience Based Advertising Read More »
January 23, 2018 Don’t Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree,
An Argument for Automatic Placements on Google Display Read More »
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post
November 14, 2017 Google publicly rolled out demographic targeting for search in the fall of 2016. This feature allows advertisers to segment data and adjust bids based on gender and age estimates of users. The one downside is the “undetermined segment.” This segment can make up a large proportion of the traffic. This can make
How Often Does Google Search Match to Demographics? Read More »
October 23, 2017 If you’re anything like me, you’ve probably been hearing a lot about a mystical feature in AdWords known as the “Custom Affinity Audience.” Whether it was Cassie Oumedian’s 3 Killer Strategies for Custom Affinity Audience Campaigns, Joe Martinez’s 4 Custom Affinity Audiences to Try for Display Advertising or recommendations from persistent and
How To Build Custom Affinity Audiences In Old & New AdWords Read More »
According to the State of Paid Social survey, 30% of respondents struggle with manpower when trying to succeed in the social realm. Social ads require consistent A/B testing & ad rotation to avoid “ad fatigue” Tailoring audiences and segmenting them further in response to results and data takes work Proper budget allocation is needed Monitoring
Facebook Ads For B2B: Presenting The Right Content At The Right Time Read More »
