From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious […]
UX Checklist Series: Form Design Read More »
If you have a great business idea and product, having a successful strategy to bring in local customers is key. Local branding gives you an opportunity to form a bond with a local audience and drive sales to new heights. To successfully brand yourself, it’s important to not only understand the market you are in
4 Rules to Create a Strong Local Branding Strategy Read More »
When thinking of social media teams, I always imagine the war room created by the Oreo team. Back in 2013, an 11-member team from 360i, MediaVest and Oreo assembled at 360i’s New York offices to show the world the power of “real-time marketing”. The brands quickly tweeted: “Power out? No problem. You can still dunk
Putting Together a Social Media Team for Your Brand Read More »
Did you miss the previous part in this YouTube SEO series? No worries, you can catch up right here: 7 SEO Tools for Better YouTube Marketing Are you wondering who’s watching your YouTube videos? What about which videos are performing the best? Your YouTube analytics can show you all that and more! In today’s guide, you’ll learn which metrics
The Secret Sauce To Video Channel Growth (in 2019) Read More »
With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning to implement this year to ensure that it’s a good year for your e-commerce business. Among the many battle plans that you should formulate, one of the most important is your social media strategy. Time and
The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019 Read More »
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses — Audience Research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take
Clustering Users for Enhanced Audience Segmentation Read More »
For years, digital marketers have served one master: Google (okay, and other search engines). Search engines zigged and we zagged to play by the rules they’ve set. Keywords on the page matter most for rankings? Alright, let’s get to a keyword density of 6% and call it a day. Links are seen as “votes of
Why Optimize for Search Engines? Let’s Optimize for People Read More »
UPDATED! This post was expanded and updated for 2019 to include fresh new information. Are you wondering why so many content marketing teams are yet to take advantage of video—even with all of the statistics and case studies that prove its effectiveness? Case in point: 78% of people watch online videos every week, and 55% view
20 Pre-Production Tips to Create Successful Video Content in 2019 Read More »
A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world. These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, “It Doesn’t Have to Be Crazy at Work,” published
Keeping Up in the Digital Marketing World Read More »
During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10% stat. I was excited to share the news with my client, but
Ways to Gain Competitor PPC Insights Read More »
