Augmented Reality

Motion Capture and More: How Apple Is Revolutionizing Augmented Reality

Augmented Reality (AR) has exploded in the past few years, mainly due to the easy access provided by our mobile devices. Digital images once reserved for high-cost headsets are now seen through the camera on our phones and tablets. And thanks to Pokemon Go and Snapchat filters, we’re finally witnessing the use of AR on […]

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5G for Education Is Finally Here. First Stop? Cleveland.

The old building that houses Cleveland’s Entrepreneurship Prep Cliffs Campus, part of Breakthrough Schools, has sure come a long way since its days as an elevator factory. In addition to hosting a public K-8 charter school, the former factory was recently outfitted with augmented and virtual reality stations, 3D printers and interactive screens in preparation

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Tilt Five: A Fresh Take On Augmented Reality Tabletop Gaming

Tilt Five is an Augmented Reality (AR) system developed by Jeri Ellsworth and a group of other engineers that is aimed at tabletop gaming which is now up on Kickstarter. Though it appears to be a quite capable (and affordable at $299) system based on the Kickstarter campaign, the most remarkable thing about it is

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New code in iOS 13 points to Apple’s ongoing work on a pair of AR-powered glasses – BGR

Over the past few years, one of the more intriguing rumors involving a new Apple product has centered on a pair of Augmented Reality glasses the company was supposedly working on. In addition to the usual speculation from the rumor mill, there was also concrete evidence that Apple was making a concerted effort to hire

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5G Entrepreneurs Creating Billion-Dollar Businesses

Within the next five years New multibillion-dollar businesses will appear that didn’t exist before due to 5G wireless technology. Because of this, many industries will either be agile, reacting to an ever-increasing number of 5G innovators disrupting their industry, or they will be anticipatory innovators and use the predictability of 5G capabilities to become the

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social

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10 of the latest examples of augmented reality brand experiences – Econsultancy

The global AR market is forecast to reach a value of $70.01 billion by 2023. Investment in AR has steadily increased in the past few years, and more recently, the technology has generated renewed interest from big brands. Facebook announced an update to its Spark AR platform at the F8 conference this May, while Apple

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What advertising means in the age of spatial computing – Econsultancy

Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences. Buoyed by investments that the likes of Google, Facebook and Apple are making in both hardware and software, there is some degree of

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5 ways to use Augmented Reality in your marketing strategy

AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented

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4 Technologies Retail Brands Use to Bridge Online and Offline Personalization

Amazon Go has created the most advanced shopping technology. To spare people from time-consuming check-out lanes, shoppers simply download the Amazon Go app, then log in via their Amazon accounts. Once at the Seattle-based store, they need only scan their phone at the entrance, then shop like normal. The brand’s proprietary Just Walk Out technology

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