Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’ blue dot fails to be accurate enough. But with local […]
Over the last several years, we’ve seen the typical search engine results page (SERP) change a great deal. It was once primarily a list of blue links. To that, we’ve seen direct answers added — sometimes replacing a list of links entirely. We’ve seen video answers added, we’ve seen the advent of the local pack,
What will the SERP of tomorrow look like? Four changes to prepare for today Read More »
Virtual Reality (VR), thought to be just a concept from Sci-Fi movies a few years ago, has now started capturing the attention of marketers. Many leading brands, including IKEA, Coca-Cola and Audi, are already using VR to power up their digital marketing efforts. By 2022, the augmented and virtual reality market is expected to reach a
A Quick Guide on Combining Virtual Reality and Content Marketing Read More »
What might search be like in 20 years’ time? This was the question I was called upon to contemplate for a recent Google Performance Firestarters event, ‘Twenty years on: The present and future of search’. Together with three other speakers, I was invited to give a presentation about the possibilities for the future of search,
The future of visual search: smart glasses, AR and retail opportunity Read More »
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it. It’s your job to learn to distinguish them and adapt your
4 Fast-Rising Digital Marketing Trends Leading Into 2019 Read More »
The co-founder & CEO of augmented reality platform company Blippar, Ambarish Mitra, told an audience at the Web Summit in Lisbon, Portugal that within 5-7 years AR will be as ubiquitous as the Internet itself. Blippar Co-Founder & CEO, Ambarish Mitra spoke about the future of AR at the Web Summit: What is Augmented Reality? When
Adobe’s Scott Belsky says that augmented reality will be as big or bigger than the Web itself. “Augmented reality, to me, is the next major medium,” says Belsky. “I actually would go on the record saying that I think someday AR will be as big, if not bigger, than the Web because it will literally
At Festival of Marketing Day Two, KLM’s Director of Social Media, Martine van der Lee, explained that the company embodies, and prides itself on, uniquely Dutch values, including a “pioneering spirit”, and the warm, personal relationship it has with its customers. In the early days (KLM celebrated its 99th birthday earlier this month, and is the oldest
How KLM uses social media as “R&D lab” for customer-centric innovation Read More »
The statistics have never been clearer about why advertisers need to be present on mobile. But far too many advertisers still view mobile as an “add-on”, according to Chris Childs, Managing Director UK at TabMo, a creative mobile demand-side platform. “I’d like to see mobile advertising become more thought-of, more bespoke, and less of an
From AR to bendy screens: What’s next for mobile advertising? Read More »
It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality. While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to
Is Now The Time To Use Augmented Reality In Your Business? Read More »
