Augmented & Virtual Reality

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing, Facebook, Facebook: Messenger, SEO BLOG /

At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual […]

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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Advertising, SEO BLOG /

Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty actually made its platform available late last year in a non-programmatic version for a test project with

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DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool

A-From MTT, Analytics, Augmented & Virtual Reality, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional

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5 conversion boosters to optimize your PPC campaigns

Augmented & Virtual Reality, Channel: SEM, Conversion Rate Optimization, Facebook: Advertising, Google: AdWords, Google: Mobile, Google: SEM, Machine Learning & Artificial Intelligence, SEO BLOG, Sponsored Content /

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How

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Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

Amazon, Augmented & Virtual Reality, Channel: Retail, E-Commerce, Facebook: Insights, Google, Marketing Tools: Analytics, SEO BLOG, Sponsored Content /

  If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths

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3 ways humans can do PPC better than machines alone

Augmented & Virtual Reality, Bing, Channel: SEM, Google: Paid search, Google: SEM, Google: Shopping, Machine Learning & Artificial Intelligence, Marketing Tools, paid search, Real Time Marketing, SEO BLOG, Sponsored Content /

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of managing

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It’s not the trend that you need to watch for. It’s the trend inside the trend.

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and they crash through you. And then you get sucker-punched by the hidden, smaller waves that come right after. It’s that way with trends

It’s not the trend that you need to watch for. It’s the trend inside the trend. Read More »

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