Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development […]
Facebook tests web-based VR within News Feed posts Read More »
Oculus is giving developers more options for getting their virtual reality apps in front of the right people. Until now, owners of Samsung’s Oculus-powered Gear VR headset could only search for apps by name. For example, to find The New York Times’s NYT VR app, a person had to type “nyt” or “nyt vr.” That
Oculus looks to improve VR app discovery with content-based search Read More »
Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people to share 3D virtual objects from Spaces to their 2D news feeds, potentially raising people’s
How Facebook is connecting its 2D social network with the VR version Read More »
Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the exact words used by tech evangelist and author Robert Scoble in a keynote address on Wednesday, the last day of our MarTech Conference in Boston. But that was the basic idea, as he touted the
USA Today Network’s in-house studio, GET Creative, developed 360-degree/virtual reality branded content for Pure Michigan promoting travel and tourism to the state. For the USA Today Network, virtual reality and 360-degree content is more than just hype. It’s becoming a revenue driver. For roughly a year and a half, the Network has been working with
You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store, except it’s in a new Virtual Reality Shopper recently launched by System 1 Research. The research arm of the London-based marketing firm System 1 Group, System 1
System 1 Research launches a VR testing tool for shopping Read More »
Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects that can be moved and resized to fit the scene. Imran Khan, chief strategy officer of Snapchat’s
Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers Read More »
The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different places today than we did years ago, but the number of ads isn’t substantially
5 futuristic advertising channels and the first rule of advertising dynamics Read More »
VR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with which their products were created. But, since 360-degree video VR was initially created as a solo experience, the management of group screenings has not been a top priority. To handle that chore,
WeLens introduces software to manage group screenings of 360-degree video VR Read More »
