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Why You Should Use Long-Tail Keywords in Your SEO Campaign

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords […]

30 Actionable Content Marketing Tips for Digital Marketers

authority links, backlink, buyer persona, call to action, Content Marketing Strategy, content marketing tips, CTA, digital marketer, Google, guest posting, Influencer marketing, keyword research, marketing funnel, marketing goals, optimize, repurposed content, ROI, sales funnel, SEO, SEO BLOG, Social Media, target audience / Good To SEO

Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound

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