I like automated bidding, but I can’t help but side-eye many methods with a healthy dose of distrust. When I feel this way, it’s typically because I don’t have all of the information I want. As a deeply curious person, I don’t like the black box nature of automated bidding. I want to tear down […]
Look Me in the AI: Target Impression Share Bidding Read More »
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended changes? In an account, you might see a score like
Apply or Ignore Automatic Google Ad Recommendations Read More »
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked over the past year to harness automation and understand how to reap the benefits without
We all have to start somewhere. Whether we’re launching a new campaign, launching our first campaign, or taking a look at one that has been running for a while, we need to put into focus one of the key portions of the Google auction place, the bid. I’ll outline 3 different strategies and when to
In the past year, I have seen a huge shift in the bidding approach utilized by those around me. Traditionally, most of my fellow co-workers swore by manual bidding methods. I’m not talking about one-off “gut feeling” changes, but complex bid matrixes factoring in seasonality, recent performance, and projected trends. Despite the success of these
As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there is one certainty – You have to change regardless. That in mind, there have been a ton of updates recently with name changes, new offerings, shuffled offerings, the completely
It seems to have flown a bit under the radar but Bing is slowly rolling out many of the fancy new automated bidding strategies that Google has been pushing as of recent. Bing seems to be an afterthought but lately, I’ve been seeing some good success in the channel once things are tweaked. While Bing
April 23, 2018 AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right For You. Recently, Krista Hsieh wrote an excellent article about Testing New Bidding Strategies Through AdWords Experiments. In this article, we are going to discuss reasons you might want
Reasons for Not Using an Automated PPC Bidding Strategy Read More »
January 30, 2018 Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies
