By Sofiya Merenych The 2020 coronavirus crisis is now global. And it’s practically impossible to find an industry that hasn’t been affected by the COVID-19 outbreak. Most airlines have had to adjust their schedules or even cancel some, if not all, flights. The film and entertainment industry is in danger because of the cancellation of […]
Unless you’ve been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here’s a quick definition: “The term Business Intelligence (BI) refers to technologies, applications and practices for the
7 Business Intelligence Trends You Can’t Ignore in 2020 Read More »
Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year –
67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers
By Cristina Maria Competition is one of the biggest reasons businesses fail, particularly small ones. Why? There are a variety of factors, but a major influence is the fact that newer, smaller businesses simply can’t compete with larger enterprises when it comes to speed, flexibility, and accuracy—or can they? Let’s say you provide field services
5 Ways Business Automation Can Help You Outsmart Your Competition Read More »
Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at
12 Ways to Use Machine Learning in Digital Marketing Read More »
Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet –
3 Steps to Create a More Effective Reputation Management Strategy Read More »
For many people, the word “automation” conjures up dystopian scenes of humans versus machines. A future in which people set aside our differences to oppose the sleek, metallic products of our own engineering. Few but growth-minded business types get a warm-and-fuzzy feeling of optimism when the word “automation” comes up. And for good reason. There’s
Expert Argues that Fears of Automation are Overblown Read More »
Welcome to episode 40 of AI in Action, the podcast that breaks down the hype and explores the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives. Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent
Fionnan Alt, Head of Data Science & Analytics at CurrencyFair Read More »
More than half the workforce (54 percent) believe they could save five hours or more from tools that automate tasks. A report from collaboration tool monday.com based on a survey of 1,000 US employees shows over 32 percent would choose to eliminate repetitive administrative tasks if they could improve one thing about work. Over 70
Employees want automation to free them from tedious tasks Read More »
