automation

AI in Action E32: Oisin Boydell, Principal Data Scientist with CeADAR

Welcome to episode 32 of AI in Action, the podcast that breaks down the hype and explores the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives. Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent […]

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Thriving in an AI World: Tips for PPC Professionals

Artificial intelligence is changing digital marketing drastically. Search Engine Journal even named 2019 the Year of Automated PPC. From automated bidding, ad placements, and even ad creation, it can feel as though humans aren’t necessary for PPC. This is where digital marketers start to panic – when we see the work we are used to

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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Plenty of webmasters today are building their sites on the WordPress platform – and with good reason! Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site

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How I Learned to Stop Worrying and Love PPC Automation

Have you ever ventured into the PPC twittersphere? People are sharing hints, celebrating victories, joining together in shared frustration over Facebook ruining everything (sorry, Facebook, but your platform breaks way too often for a company boasting $16.9 billion in second quarter revenue). If you work in PPC, you are a part of a great online

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Where They Came From, What They Are and Where They Are Headed

Customer data platforms (CDPs) have been around for quite some time, but it is only in the past few years that they have garnered a lot of attention from marketing industry professionals. There is a lot of hype and confusion regarding CDPs. Most organizations aren’t sure what CDPs are, and how they are supposed to

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Top Benefits That Automating Procurement Management Offers

Procurement, or the process of purchasing and paying for goods and services an organization needs to carry out its business operations, is an essential component of virtually all businesses. Therefore, the efficiency of the procurement process has the potential to have a big impact on the organization as a whole. Attempting to manage your company’s

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4 Ways to Boost Your Vendor Management Process

The vendor management process can be undeniably complex and unwieldy, with a number of different stakeholders involved and multiple parties to satisfy. It is vital that vendors find the purchaser’s processes user-friendly and efficient. It is also just as important that the individuals involved in the processing, administration, and approval of the vendor management process

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