Amazon, Bing and Google Ads (formerly AdWords) all implemented notable changes to their offerings in 2018. This is the nature of the beast. With each new year comes a variety of industry alterations that force advertisers to reassess their strategies and adapt to the newly formed landscape. As much as marketers often wish that PPC […]
5 Ways PPC Will Change in 2019 and How You Can Prepare for It Read More »
(If you cannot view the video, please click here.) Industrial automation is coming During the most recent episode of HBO’s Last Week Tonight, John Oliver hilariously covered the potential impact of automation within the modern workforce. It’s the unlikeliest of topics one would expect to see on late night television, but it is one that’s
John Oliver Tackles the Dreaded A-Word: Automation Read More »
Getting work done in a contact center isn’t as simple as you think. The average worker spends 28% of their work week on admin tasks alone, such as replying to emails or organizing cases in a workflow management system. If you’ve ever asked a contact center agent how long it takes to clear out their
Best Practices for Workflow Automation in a Contact Center Read More »
Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly Whatever your choice of marketing tool may be, the main aim is bound to involve maximizing the return on your business earnings. Email marketing is
How to maximize your email marketing ROI in 2019 Read More »
Networking today doesn’t cost you an arm and a leg anymore. Welcome to the world of Social Media – it brings more than 4.2 billion social media users to you. Imagine how many of them could be your potential customers! But if you are not doing as great as your competitors are, you need to up
Pros and Cons of Social Media Networking & How It Affects Your Business Growth Read More »
I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether you’re a PPC specialist, an SEO, a CMO, or just a curious bystander, I
Nowadays, B2B marketers have to overcome numerous challenges in their day-to-day activities. Various technological innovations at their disposal can help them a lot in doing so, but they have also raised the bar. And it’s no wonder – being equipped with tools and data that unveil every little detail about their market, their customers and
How Intent Data Can Improve Your B2B Marketing Read More »
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers happening on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The only thing you can
The Automation & Online Trends Marketing Managers Need to Know Today Read More »
The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who loves to assess risks ad nauseam, bid simulator metrics have been a real treat for me. But I have found that the standard options they offer don’t always jive with how I like to plan. When
First Page Search Bids: Should You Go All In? Read More »
Chart of the Week: 28% of businesses are putting marketing automation in place in a bid to drive new intelligence Businesses are implementing marketing automation in an effort to drive new insight. A global survey by CleverTouch asked marketers the main business reasons for the adoption of marketing with the ability to drive new intelligence
28% of businesses use marketing automation to drive new insights Read More »
