A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad set level. Instead of setting an arbitrary daily spend for each of your ad sets, this tool optimizes your ad set budgets on an opportunity-by opportunity basis in real-time […]
Using the Facebook Campaign Budget Optimization Tool Read More »
As automation becomes more and more prevalent, it’s easy to see why so many people are becoming worried that they’ll be replaced by robots. Driverless cars are making their way onto the roadways, and many in the transportation industry are worried that they’re going to be put out of work. The biggest problem for transport
Flex Your Brain To Keep Your Job Read More »
July 19, 2018 AdWords scripts are a great tool for managing bid adjustments. In previous articles, such as Automating Bidding with Google Sheets and AdWords Scripts, we’ve covered different ways to change bids and handle uploads. This article will take those ideas and combine them into your own bidding system! We’ll still keep a high-level
Updating Bids and Monitoring Changes with AdWords Scripts Read More »
July 12, 2018 When you think about automated bidding, or any machine-learning algorithm, it’s useful to envision a physical machine with lots of gears and belts in need of plenty of oil to stay running smoothly. Not to mention, useful human stewards to keep it all functioning. Even though the machines we’re working with in
Automated Bidding Strategies By The Numbers Read More »
July 3, 2018 source: Product Manager HQ For many digital marketers, when we hear “split testing,” we immediately think of A/B testing creative variations across advertising platforms. This usually means taking two nearly identical ads, which differ only by one variable (e.g. headline), and running them simultaneously in a campaign to determine which variation has
Facebook Split Testing 101 | PPC Hero Read More »
If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies.
How to Enhance Your Email Marketing Strategy Read More »
A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, “nope.” That got me wondering, “Why the heck not?” After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove
3 Simple Ways to Get Started with Action-Based Email Automation Read More »
If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with your audience, it’s increasingly become clear that doing so means
How Email Can Make Up For Declining Organic Facebook Reach Read More »
May 1, 2018 Coming out of 2017 Chatbots have become a common next level marketing tactic… If you are anything like me you may have included it in your “outside the box” strategy pitched in 2018 planning decks, encouraging clients and executives to start thinking about how these can be leveraged to engage customers and
Growing a Business with a Chatbot Read More »
April 3, 2018 Automation is all the rave in the digital marketing world. Marketers can use machine learning for bidding, ad copy, display campaigns, app campaigns, etc. The list goes on. Even if a digital marketer isn’t using a smart bidding strategy or have smart display campaigns, marketers are still benefiting from machine learning as
When Target CPA Isn’t Hitting Your Target Read More »
