April 2, 2018 I’m not the biggest proponent of PPC automation, but I do acknowledge the value it can provide. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third party tools should be used in addition to your normal everyday management. Today I want to review the AdWords […]
4 AdWords Automated Rules To Try Read More »
March 21, 2018 In How to Get More out of Excel Solver I covered techniques to enhance your model and empower your analysis. One of the topics I received the most questions on is the automating the solver to solve for multiple values. There was a brief explanation in the previous article, but nothing dedicated
How to Automate Excel Solver Read More »
One click. What if that’s all it took for your subscribers to tell you exactly what they wanted? What if that’s all it took to then automatically deliver the right message exactly when they needed it most? Now you can! One-click automation and segmentation is now available in AWeber broadcasts. Before you start scrolling –
New in AWeber: One-Click Automation and Segmentation Read More »
We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of
Looking through the artificial intelligence mirror: insights and automation Read More »
4 Ways Marketing Automation Can Increase Productivity Marketing automation is essential for companies of all sizes. Polls have shown that 51% of companies depend on marketing automation tools to better reach their customers. When used properly, these tools can bolster the production of your marketing team by 900% or more. Here are some ways that
4 Ways Marketing Automation Can Increase Productivity Read More »
Here’s a fact: effective SEO results require hard work and effort. Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake. Not only do you need to carefully plan and execute your strategies, you also need
The best tools for automating your SEO Read More »
January 23, 2018 Don’t Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree,
An Argument for Automatic Placements on Google Display Read More »
Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the
Automating Bidding with Google Sheets and AdWords Scripts Read More »
Many marketers treat email like a religion. Write a series, stick it in an autoresponder, and pray for opens, clicks, and sales. But what if there was a more effective way to reach conversion heaven? Enter: AWeber’s click and open automations, a new way to send targeted email. Automations was our largest feature release of
The Best Email Marketing Tool You’ve Never Used Read More »
Your list contains a lot of valuable information about your customers, and with MailChimp’s powerful segmentation tools, you can use that data to personalize your marketing. And since just about anything can be used as criteria for your segments—like a customer’s location, birthday, engagement history, or interests—it’s always easy to reach the right people with
Increase Your Sales with Pre-Built E-Commerce Segments Read More »
