December 21, 2017 “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across […]
6 Bottom Line Boosting Tips for Paid Search Read More »
Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing visibility via organic search today
Highlights from TechSEO Boost: The key trends in technical SEO Read More »
November 20, 2017 Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year. If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill. But, what if I told you there was a way to free up some
A Closer Look At Smart Bidding In AdWords Read More »
Here’s the problem. Not every subscriber will open your message. You’ve written a compelling message, formatted it perfectly and crafted a high-converting email. You’ve loaded it into your automated campaign, and some leads and sales start rolling in. But this great email is limited by one thing – your subscribers need to open the message!
Tag Subscribers Who Open Your Emails – New in Campaigns! Read More »
As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan. People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest
Black Friday and Cyber Monday Marketing Tips Read More »
http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data November 1, 2017 When you consider the combination of machine learning and PPC, what are your thoughts? Do they excite or scare you? We get EXCITED. The pressure to drive growth has never been greater. More strategic approaches will be required in the future to stay ahead of your competition. Implementing new ideas
The Secret to SEM Success: Machine Learning Read More »
Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order. When you run your own business and sell stuff online, the holiday season is often the busiest time of
4 ways to capture an audience for your holiday marketing Read More »
Your email subscribers are distracted. Between the blogs, vlogs, tweets, snaps, chats and podcasts, not to mention the hundreds of other emails hitting the inbox, you have to battle to stand out. You have to work harder to send the right content to the right person, exactly when they need it. Not anymore. We’re excited
Introducing Click Automations in your AWeber Campaigns Read More »
Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting
Our Top Holiday Tips for Small Businesses Read More »
Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.” Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots are a powerful additive channel that can boost your email marketing campaigns. Customers are increasingly ready to
