September 15, 2017 Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand as he is to be a saint. There are mixed feelings about using Target CPA bidding. But there’s one big question: are there enough benefits to CPA bidding to rationalize forfeiting the control that manual bid […]
All You Need to Know to Succeed With CPA Bidding Read More »
There’s an old adage in marketing. It’s all about getting the right message to the right person at the right time. With AWeber’s ability to trigger automated email sequences with tags and then create segmented audiences to send one-time broadcast emails, you can be even more relevant and successful in a subscriber’s inbox. But wait
Sending the Right Email at the Right Time with AWeber Read More »
September 6, 2017 Another day, another AdWords update to juggle. Quite frankly, it’s all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords
AdWords Ad Rotation Settings & Ad Copy Suggestion Updates Read More »
August 24, 2017 A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine
Target Outranking Share Bidding Strategy Success Read More »
August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated
Automated Bidding Strategy With Supermetrics Read More »
July 28, 2017 It is universally agreed upon that more power is better. More power means more control. It means more knowledge, more capability. Power means superiority. So, having more power over an AdWords account must mean that the account is in better hands, is in superior hands, is in more knowledgeable hands. A claim
A Case For Automated Bidding Read More »
Ivan Rivera is doing what he loves and doesn’t care what other people have to say about it. And it’s that no-nonsense spirit that drives the children’s clothing company he started with his fiancée, Khristy Hill, after their son was born in 2014. “I’ve always been influenced by streetwear and hip hop, and I didn’t
June 29, 2017 I recently conducted a webinar with Marc Poirier, CEO of Acquisio. In that webinar, we discussed the impact of machine learning on paid search campaigns. Since then, Google has announced the roll out of new ‘smart’ features such as in market audiences for search and enhanced its ‘smart bidding’ functionality by rolling
Machine Learning and The Future of PPC Read More »
In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. Today, we’re going to
Single Email or Series? Choosing the Most Effective Automation for Your Business Read More »
At the end of content and technology rainbow, data is the pot of gold. Business.com’s CEO shares how we look at data to tailor experience. Programmatic. First party data. Retargeting. Viewability. To say there are quite a few things to consider as digital publishers is an understatement. At the end of the content and
Changing B2B Media and Information Read More »
