Automotive

Off-Road Kingpin: Jeep Wrangler Unlimited

The Jeep Wrangler Unlimited adds 22 inches and a pair of rear doors over the standard model. What has been said about the Jeep Wrangler that hasn’t been uttered before? Not much, especially as this traditional body-on-frame Jeep utility vehicle product defines its own segment. Further, the nameplate enjoys tremendous brand recognition thanks in part […]

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Six automotive marketing campaigns to get your creative motor running – Econsultancy

Automotive marketing campaigns have come a long way from winding roads and glamorous locations. With today’s discerning consumers increasingly interested in technology and innovation, automotive brands need to do more than put a celebrity behind the wheel in order to impress. With this in mind, here are six automotive campaigns from the past few years

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The Audi SQ5 SUV Blends Luxury With Performance

The all-new Audi SQ5 is big on performance and luxury. It isn’t too often that I get a performance vehicle, but when one arrives, I rub my hands in delicious anticipation of the drive ahead. Most of my performance test models are coupes and sports cars, such as the Ford Mustang and Jaguar F-Type, or

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Generation 5: 2019 Subaru Forester

The 2019 Forester launches this model’s fifth generation. When you offer a very successful product, how do you make improvements as you ready the next-generation model? Very carefully, that’s how. Tasked with developing the fifth-generation Forester, Subaru turned to its new global architecture to support the vehicle, the same platform underpinning all modern Subaru models.

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2019 Hyundai Santa Fe SUV

Hyundai’s midsize SUV is all-new for 2019. The all-new 2019 Hyundai Santa Fe makes its debut. The 2019 Hyundai Santa Fe is all-new and now represents a two-row midsize crossover utility vehicle with room for five. Whatever happened to the three-row version? It is still around, but Hyundai renamed it the Santa Fe XL for

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Polestar Driven: 2019 Volvo S60

Fast times in a Polestar sedan. A small badge on the face of this model indicates a Polestar version. Electrification is now a significant part of what Volvo is all about. Indeed, the Swedish automaker continues to roll out plug-in variants of its cars and crossovers, models which are more efficient but also pack a

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Stepping Out With a 2018 Genesis G80

Luxury meets value with the Genesis G80 The Genesis G80 is available in three trims. It has three engine choices and an automatic transmission. Hyundai launched the Genesis luxury brand launched in 2016 with plans to steadily expand it to six models. Carved out of Hyundai, this marque is comprised of G70 (compact), G80 (midsize)

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