Average Position

Goodbye to average position on Google SERPs

Absolute Top Impression Share, Average Position, Google ads, Google SERP, Google SERP change, Industry, metrics, News, search ranking, SEO, Top Impression Share /

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead. The change […]

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New Google Ad Position Metrics

AdWords Updates, Average Position, Bid/Budget Management, Google ads, Google AdWords, impression share metrics, lost is, Search /

In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position.

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