AX Testing

Which Colors are Best for Marketing Depends When Communicating

We all realize that colors can have different effects on our mood, and marketers have been using this in branding and advertising since the profession began. Just think about how we describe emotions using colors: feeling blue, seeing red, green with envy etc. Leveraging how colors can affect emotions is vital for the success of […]

Infographic: Mailjet Celebrates World Emoji Day – Email Marketing – SMTP services

AX Testing, Email Marketing, emoji, Infographic, News, SEO BLOG, Subject Line, World Emoji Day / Good To SEO

Back in 2015, we decided to practice what we preach (or since we’re French… drink our own Champagne) and start experimenting with our A/X testing strategy. We’ve tested NSFW (Not Safe For Work) phrases, swear words (albeit British slang – we’re not that rude), Schadenfreude (be honest, you’re guilty of it too), curiosity and, of

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