B2B ABM

Are You Laser Focused On Your Ideal Customer?

Imagine that you’ve built a terrific product and are all set to launch it in the market as the next big thing that will solve people’s problems. But which people? “We are targeting everyone” is a phrase that no strategic marketer ever wants to hear. And yet, this seems to be a common practice amongst […]

Pragmatic B2B Account-Based Marketing (ABM)

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Account-based marketing (ABM) is the alignment of B2B sales and marketing people, processes, systems and technology to identify, engage and close bigger deals more efficiently. ABM is a focused go-to-market strategy that aligns B2B sales and marketing efforts to select the accounts best suited to realize value from the value proposition. ABM focuses all go-to-market

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