b2b advertising

Six tips for B2B paid search success

Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a […]

How to Use the Power of Storytelling in B2B Ads

b2b ads, b2b advertising, B2B Content Marketing, B2B Marketing, b2b storytelling, Content marketing, SEO BLOG, storytelling content / Good To SEO

“Consumers believe stories. Without this belief there is no marketing.” Bestselling author and marketing expert Seth Godin is on to something. In fact, 92 percent of customers want to read words in the form of a story. And it’s not just their preference — it’s how the human brain is wired. When customers read data

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