b2b buyers

Why Your B2B Sales Strategies Fail To Convert B2C Leads

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For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have […]

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You Need to Understand These 6 Things About What B2B Buyers Want

4. Understand their needs and where they are coming from. Again ― this is something that many companies just nail. You can tell from the moment you land on their homepage that they get you and what you need. Then there are other companies. They mean well, but they don’t seem to really know what