One day I was in an Acting Fundamentals class at drama school and I was struggling to emotionally connect during an intense scene. See, if you’re an actor with an emotional scene, you’ve got two options: You can either pretend you’re emotional (bad acting), or you can find a way to actually reach the emotion […]
If content doesn’t cost you anything, it isn’t worth anything Read More »
[There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a
Let’s Steal From the Marketing Tehnology Supergraphic Read More »
The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. New research from Contentive, a global B2B marketing and events company, found that the role of the modern B2B marketing professional is rapidly shifting owing to the explosion of data, analytics and
Chart of the day: Original research drives traffic but marketers aren’t promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares – but are marketers making the most of their excellent research? The short answer, according to research by Buzzsumo and Mantis Research is pretty much a “no”.
Are content marketers promoting their research enough? Read More »
Chart of the Day: Research showing the popularity of different types of content assets are used during B2B vendor service selection Our poll featured in our digital marketing trends 2018 post showed the ongoing popularity of content marketing as a technique with marketers. This research, looks at content popularity from a different angle, the popularity of
Which content marketing formats support B2B buyers? Read More »
Chart of the day: Time is the biggest challenge when it comes to content marketing Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice. Time, content quality and creating content were the top three challenges, which suggest a perception of the number of resource marketers feel content
What’s the biggest content challenge? Marketers reveal all Read More »
Have you tried using webinars yet? What tools are you using to host and promote your webinars? Do you want to learn more about what it takes to plan and promote an effective webinar? Smart Insights have kindly asked me to put together a Quick Win for their website – and it’s all about webinars,
The best webinar tools to help plan your webinar Read More »
Here’s a weird thought (expressed as eleven quasi-rhetorical questions): What if one of the core premises of content marketing is wrong? What if the idea that we must always suppress our product messages in favour of altruistic, prospect-helping, issue-exploring stories was a bit… naïve? What if we admitted that this ‘altruism’ was always a bit…
Can we promote products yet? A content marketing heresy. Read More »
Imagine that you’ve built a terrific product and are all set to launch it in the market as the next big thing that will solve people’s problems. But which people? “We are targeting everyone” is a phrase that no strategic marketer ever wants to hear. And yet, this seems to be a common practice amongst
Google doodle You know those little pictures or animations that sometimes take over the Google homepage? They’re called doodles. The weird thing is, considering I see them more often than I see some family members, I’ve never really given them much thought. I’ve clicked some, played around on some of the interactive ones. But I’ve
