This is the last post in a triad marking the 5-year anniversary of the publication of the Crap slideshare. The first looked at the impact Crap made on us and what it taught us about content marketing. The second looked at the predictions made in Crap and suggested some ways to fight against the content […]
40 reasons good people make crap content marketing Read More »
It’s five years since we published Crap: Why The Biggest Threat to Content Marketing Is Content Marketing (embedded at the bottom of this post). In my last Crappiversary post, I talked about the impact that the piece had on Velocity and about the lessons we learned from it. In the final one (promise), I’ll try
Did Crap come true? How to fight the content marketing deluge. Read More »
Five years ago, to the day, we published a slideshare called Crap: Why The Single Biggest Threat To Content Marketing Is Content Marketing. This one: Until that day, our content about content marketing had performed pretty well. Our blog was starting to hit some semblance of a stride. We were proud of getting a few
Five years of Crap content marketing: an anniversary Read More »
There are two kinds of content marketers in B2B: Plumbers and Persuaders: Plumbers are focused on the pipes, couplings and elbow joints of demand generation. They design increasingly complex nurture flows, set them up in their chosen marketing automation platforms and (I hope and trust) link them to their CRM systems so you can associate
I’ve been seeing a lot of ‘Mega-Influencer Roundups’ that ask the question, “What single thing would make the biggest difference to every B2B marketing strategy?”. None of them have asked me yet, so I’ve decided to ask myself myself. And here’s my answer: The single thing that would make the biggest difference to every B2B
Why ideal prospects are the only prospects that matter in B2B Read More »
How B2B marketers can deliver compelling content journeys to keep a buyer’s attention Did you know 775,000,000 customers visited an IKEA store last year? How can we take the success of IKEA and their journey through home decor and meatballs and apply this to B2B content marketing? Easy – think about everything IKEA do right
What B2B marketers can learn from Ikea [infographic] Read More »
At Velocity, we’re always looking for new ways to tell stories and always in the market for a new content format. But lately we’ve started to feel a bit… format-constrained. We’re pretty comfortable with the core content marketing format portfolio: videos, ebooks, emails, slideshares, websites, infographics, blog posts, landing pages, listicles, glossaries, FAQs, prezis, interactive
New Content Format: Introducing Velocity String™ Read More »
“Consumers believe stories. Without this belief there is no marketing.” Bestselling author and marketing expert Seth Godin is on to something. In fact, 92 percent of customers want to read words in the form of a story. And it’s not just their preference — it’s how the human brain is wired. When customers read data
Tools of the trade So, how do you concoct those clever CTAs? Brainstorming is one of my favorite activities. I love to start a writing project by generating a list of relevant words and letting my mind wander. I keep that list handy, then, as I go through the creative process, I come back to
bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of
Implementing B2B Content Marketing – A Proven 7 Step Approach Read More »
