Due to a traumatic early experience (high school graduation speech—please never ask), I’ve always been a reluctant public speaker. That was fine for most of my career because no one ever asked me to speak in public. People had asked me to stop speaking but never invited me to start. When I did start to […]
7 things every content marketer can learn from TED Talks Read More »
“Hey, that’s not fair! The zombies sneak up behind you!” Just another totally normal day at Velocity HQ. The kind of thing we say all the time. Nothing to see here. Move along. Okay, not really. Let me explain. At the Velocity away-day, one of our big themes was innovation. Why we do it, how we
Virtual insanity – How we can use VR in B2B marketing Read More »
As readers and target audiences, we’ve all experienced the horrible sense of disappointment when a piece of content that promised a delicious banquet ended up delivering a soggy nacho chip. Or the sense of betrayal when a landing page tricked us into downloading a crass brochure in Thought Leader’s clothes. Or the feeling of decompression
Managing expectations in content marketing: a pretty good guide Read More »
I’m increasingly convinced that the most sharable B2B marketing is also the most audacious. It’s marketing that says something everyone else is too nervous to say – like how much crap content there is. It’s marketing that does something no one else thought could be done – like making a movie star do the splits
You’ve read the Insane Honesty slideshare. (If you haven’t, here it is:) Now here are the examples. Six fantastic examples of Insane Honesty – some legendary, some unsung-to-date-but-now-oh-so-sung. [Now with NEW and improved examples, below — most of which, to be insanely honest, aren’t as good as the Big Six but some of which are
6 Examples of Insane Honesty in Content Marketing Read More »
Some of the most successful content marketing in the world comes from brands that decided they weren’t just in their primary business but were also in the content business. The most over-cited of them all, Red Bull, had no right to declare itself a content business. It was just a foul-tasting hyper-caffeinated (taurenated?) drink for
