b2b marketing automation software

Marketing Automation Still a Work-in-Progress for Most B2B Firms

Modern B2B marketers seem to understand what marketing is about these days: it has become a process of collecting and using data from a series of touchpoints that customers and prospects have with brands. These touchpoints are individual tiles in a larger mosaic, that when viewed collectively, reveal precise and timely insights about customer sentiment […]

Our Customers Share Why They Love Having Act-On on Their Side

adopting marketing automation, b2b Marketing automation, b2b marketing automation software, Corporate, customer case studies, customer centric marketing, customer experience, customer feedback, customer insight, marketing automation platform, SEO BLOG / Good To SEO

GM Nameplate Like many manufacturers, GM Nameplate relied on traditional marketing practices to reach its audience. Cynthia Schulte, the company’s senior marketing manager, who’s responsible for promoting the company’s ability to design and build everything from labels and display screens to electrodes and circuit boards, wanted to streamline her work and strengthen her collaboration with

Our Customers Share Why They Love Having Act-On on Their Side Read More »