b2b marketing tips

Why Successful Value Propositions Require a Team Effort

Think about this. In your organization, whose job is it to come up with your company’s value proposition? As a lifelong marketer, I’m aware that value proposition development is widely seen as a marketer’s “thing”. But what really gets to me is that this narrow view forms the crux of the alignment problem that most […]

Implementing B2B Content Marketing – A Proven 7 Step Approach

B2B Content Marketing, B2B Marketing, b2b marketing technology, b2b marketing tips, b2b sales leads, buyer journey, buyer persona, content conversion, Content marketing, organizing marketing, owned media, paid media, SEO BLOG / Good To SEO

bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of

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