B2B Marketing

The Role of Thought Leadership Content in the B2B Buyer’s Journey

B2B Marketing, SEO BLOG /

asmuSe / Pixabay While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought leadership content as a B2B marketing and sales tool. A recent study by Edelman and LinkedIn revealed that thought leadership content containing valuable insights plays an important role throughout the entire B2B […]

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Why Your B2B Sales Strategies Fail To Convert B2C Leads

b2b, b2b buyers, B2B Marketing, b2b marketing b2c marketers, B2B vs B2C, b2C communications, B2C Marketing, b2c selling, Business, Consumer Marketing, Marketing Best Practices, Marketing Strategies, Online Marketing, SEO BLOG, small business, Strategy /

For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have

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B2B Marketing and Sales Outreach Efforts That Get Noticed

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jarmoluk / Pixabay It’s no secret that Information Technology Decision Makers (ITDMs) are key to technology purchases. This is because they either lead or sign off on most enterprise technology decisions – and certainly those in the six digits or more or that impact the IT infrastructure. As a result, B2B sales and marketers spend

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Know Your B2B Marketing Metrics: Measure Your Way to Success

B2B Marketing, b2b marketing metrics, b2b metrics, marketing metrics, Reports & Analytics, SEO BLOG /

Many of us who were kids in the ‘70s have strong memories of being taught that The Metric System was on the way. As we memorized facts like how many centimeters are in a foot, we were told that we’d soon be thinking about distance in terms of meters rather than yards and that we’d

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6 B2B Growth Hacks Your Start-Up Can’t Miss [Infographic]

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A few weeks back I wrote A Definitive Guide To Growth Hacking for Huffington Post. It’s a baseline guide that will help you understand what Growth Hacking is, what a Growth Hacker looks like, how growth teams are structured and what sort of technology is used by this new breed of marketers. It’s a great

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Seven Ways to Boost Your Marketing with Holistic Strategies

B2B Marketing, b2b marketing strategy, Content Marketing Strategy, Digital Marketing, Digital marketing strategy, holistic marketing, integrated marketing, Marketing Strategies, Marketing Strategy, SEO BLOG /

4. Blogs: Keywords are Key Blogs are one of the most commonly used content marketing tools: According to the Content Marketing Institute, 80% of all B2B marketers publish blogs. Yet, many marketers question the effectiveness of their blogging efforts. That’s not surprising, because many blogs feature a seemingly random collection of posts that aren’t coordinated

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How To Get to the Heart of What Your Buyers Want

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Pixaline / Pixabay As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?” And, my answer is always the same — please do your research. If there’s one thing that has always confused me, it’s why businesses choose to skip

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Old School Lead Generation for Financial Services

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Companies in the financial services industry really know their stuff, but when it comes right down to lead generation and appointment setting, some of them need to brush up on the most important marketing strategies to leverage. In any case, financial services are a hard sell for the reason that potential clients are usually particular

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