B2B Marketing

Marketing Automation Still a Work-in-Progress for Most B2B Firms

Modern B2B marketers seem to understand what marketing is about these days: it has become a process of collecting and using data from a series of touchpoints that customers and prospects have with brands. These touchpoints are individual tiles in a larger mosaic, that when viewed collectively, reveal precise and timely insights about customer sentiment […]

Marketing Automation Still a Work-in-Progress for Most B2B Firms Read More »

What’s the Difference Between B2B vs. B2C Marketing?

B2B Marketing, B2B vs B2C, B2C Marketing, Corporate, Marketing Strategy, SEO BLOG / Good To SEO

I’ve worked in marketing for a long time now, with the bulk of my career in B2B. When I tell people that, they often look at my quizzically. What exactly is B2B? is usually the first question they ask. And those in the field who have spent their days in the consumer side of things

What’s the Difference Between B2B vs. B2C Marketing? Read More »

Why Artificial Intelligence is Set to Redefine the Customer Journey

AI, Artificial Intelligence, B2B Marketing, marketing artificial intelligence, marketing automation, SEO BLOG / Good To SEO

The increasing significance of machine learning explains why AI was one of the biggest topics of the recent Google I/O conference. This annual developer festival highlighted the range of possibilities offered by AI: Google Assistant, for instance, which now connects one hundred million devices and is on hand to help you make the best decisions at

Why Artificial Intelligence is Set to Redefine the Customer Journey Read More »

How to Get a Competitive Edge with Your Value Proposition

B2B Marketing, Brand Marketing, Corporate, Marketing Strategy, SEO BLOG, value marketing, value prop, value proposition / Good To SEO

It’s also a fantastic way to get an edge. Because, according to recent research, a whopping 83% of marketers are neglecting their customer value proposition. That’s awful, right? But it can be good news for you. If you and a few people from other key departments are willing to sit down and try to talk

How to Get a Competitive Edge with Your Value Proposition Read More »

These Are the Digital Marketing Tactics That Will Get You Those Valuable B2B Leads

2017 State of B2B Digital Marketing, B2B Marketing, Digital Marketing, LinkedIn, Sales, Sales & Marketing, SEO BLOG / Good To SEO

Does your small business use online marketing tactics to generate B2B leads? With so many ways to attract leads online, sometimes it’s hard to know what to focus on. A recent study, 2017 State of B2B Digital Marketing, has some insights into what digital marketing tactics are worth your time and effort. Social media, email

These Are the Digital Marketing Tactics That Will Get You Those Valuable B2B Leads Read More »

How to Use the Power of Storytelling in B2B Ads

b2b ads, b2b advertising, B2B Content Marketing, B2B Marketing, b2b storytelling, Content marketing, SEO BLOG, storytelling content / Good To SEO

“Consumers believe stories. Without this belief there is no marketing.” Bestselling author and marketing expert Seth Godin is on to something. In fact, 92 percent of customers want to read words in the form of a story. And it’s not just their preference — it’s how the human brain is wired. When customers read data

How to Use the Power of Storytelling in B2B Ads Read More »

Implementing B2B Content Marketing – A Proven 7 Step Approach

B2B Content Marketing, B2B Marketing, b2b marketing technology, b2b marketing tips, b2b sales leads, buyer journey, buyer persona, content conversion, Content marketing, organizing marketing, owned media, paid media, SEO BLOG / Good To SEO

bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of

Implementing B2B Content Marketing – A Proven 7 Step Approach Read More »

Act-On Software’s Marketing Roundtable: Adaptive Journeys™

act-on marketing, adaptive journeys, B2B Marketing, marketing automation, marketing roundtable, SEO BLOG / Good To SEO

This transcript has been edited for length. To get the full measure, listen to the podcast. What is Adaptive Journeys™? Nathan Isaacs: To kick off our Marketing Roundtable, we’re taking a behind-the-scenes look at the launch of Act-On’s Adaptive Journeys™. Michelle, can you tell us what is Adaptive Journeys™? Michelle Huff: We were taking a

Act-On Software’s Marketing Roundtable: Adaptive Journeys™ Read More »

You Need to Understand These 6 Things About What B2B Buyers Want

b2b buyers, B2B Marketing, b2b strategies, lead generation, Marketing Strategy, SEO BLOG / Good To SEO

4. Understand their needs and where they are coming from. Again ― this is something that many companies just nail. You can tell from the moment you land on their homepage that they get you and what you need. Then there are other companies. They mean well, but they don’t seem to really know what

You Need to Understand These 6 Things About What B2B Buyers Want Read More »

A Year of Change & Innovation at Business.com

B2b Digital Media, B2B Marketing, B2b Media, Business.com News, native advertising, SEO BLOG / Good To SEO

CEO Tony Uphoff reviews the pivotal year at Business.com, and the innovation in B2B marketing that’s shaping the future of B2B media. At the start of a new year, there is a distinct feeling of both professional and personal optimism, coupled with renewed dedication to our pursuits. We also take time to reflect on what

A Year of Change & Innovation at Business.com Read More »