B2B Marketing

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

First, I have a confession. When I was a student at the University of Washington (way back in the day), I interned at KOMO 4 TV’s morning news show, which required me to get up around 3:45 a.m. The trouble was that I was also an editor for the student paper, which kept me there […]

Back to Basics: A Primer on Marketing Metrics

B2B Marketing, data and analytics, marketing data, marketing metrics, metrics, Reports & Analytics, SEO BLOG / Good To SEO

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing

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