Marketing and advertising are extremely important for any type of business, and different versions of them have existed over the decades. Of course, over time, the way that marketing works has changed, and the demands of the industry have transformed. Today, it’s not just about information and communication flowing from the brand to the consumer […]
11 Facts You Should Know About B2B Influencer Marketing Read More »
Doing trade shows right requires that you make hundreds of correct decisions and actions over the several months before, during, and after your event. It means choosing trade show activities that will boost your presence and advance your goals. It also means avoiding certain trade show activities that will ruin all your hard work. These
Last month when I introduced the new Centers of Influence (COI) series, I could not have anticipated the flood of emails and calls I received. Software executives from across industries wanted guidance to help them answer two specific questions: ‘Does it make sense for our company to have a COI strategy?’ and ‘Should we be
Imagine your company was suffering from a lack of sales appointments and your sales people were unproductive. It would be easy to overreact and look for a B2B telemarketing vendor that could solve the problem immediately. However, you’re better off pausing to evaluate the situation holistically rather than rushing to find a one-time fix. That’s
Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy. As we shared in our post on 2019 marketing trends, video content represents a majority share of internet traffic and is forecasted
7 Ways to Leverage Video in Your B2B Marketing Strategy Read More »
Aside from the well-known IT giants, most IT companies and startups are small. However, the pressure to increase their sales and marketing effectiveness, or keep them ahead over their competitors is real. They have to improvise or fossilize, and part of that is improving their lead generation. The Need for Lead Generation Lead generation is
Steer Your Managed IT Firm Away from Lead Generation Mistakes Read More »
“No more vanity metrics. All we care about is leads.” These words have been echoed across the world by business leaders and marketers. These well-intentioned professionals have come to the conclusion that cash flow is critical and that it will become their singular focus. Makes sense right? While the traditional logic of “content = traffic
B2B Content Marketing Isn’t About Lead Generation, Here’s Why Read More »
Networking today doesn’t cost you an arm and a leg anymore. Welcome to the world of Social Media – it brings more than 4.2 billion social media users to you. Imagine how many of them could be your potential customers! But if you are not doing as great as your competitors are, you need to up
Pros and Cons of Social Media Networking & How It Affects Your Business Growth Read More »
In 2018, we discussed a lot about artificial intelligence (AI)-driven marketing efforts. For marketers, this is no longer an idea, but a reality. As AI continues to become deeply integrated into marketing efforts, marketers who leverage this technology will provide customers with a personalized experience that drives business performance. One key tool is content intelligence.
How AI-Driven Content Intelligence Drives Marketing Results (Part One) Read More »
Multiple surveys show the majority of businesses say they are doing content marketing. Many say they plan to increase the budget for it. Generally speaking, I think this all good and smart. Content marketing isn’t fast, and it’s not magic, but it does work. It also complements so many other aspects of marketing. Robert Rose
7 Pitfalls Where Content Marketing Can Fall Apart for B2B Marketers Read More »
