kmicican / Pixabay The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. This phenomenon of speed in changing behaviors will cause a shift in thinking on the […]
How Insights Into The B2B Lifecycle Can Prevent a Blind Spot in 2020 Read More »
Why is it that 10% of your business’s blogs generate 38% of your blog traffic? A study done by HubSpot in 2015 uncovered these Pareto-like stats regarding blog traffic. During my years as an SEO professional, I have independently witnessed the same pattern. I call these 10% of posts “black holes,” because of their ability
6 Collaborative Content Marketing Strategies for Faster Business Growth Read More »
Did you know that 80% of Instagrammers are following at least one business page? With so many opportunities to get in front of your audience and engage with your customers, this social media app is an indispensable tool that every online and small business should be using. However, it takes more than choosing the perfect
4 Clever Instagram Hacks That Will Boost Conversions Read More »
Simon / Pixabay Despite popular belief and the continual espousal of the nightly network talk shows, not all news is “breaking news”. Furthermore, not everyone is interested in reading only breaking news. Sure it is nice to know the latest happenings, but more often than not, journalists, bloggers and even potential customers are doing research
3 Ways You Can Help Journalists Find Your News Read More »
geralt / Pixabay I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. I am glad that I have B2C in my background, however, because it has helped me to notice a few really important things that B2C marketers focus
Why B2B Marketers Should Care About B2C Marketing Read More »
Wikipedia defines Search Engine Optimization as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results.” According to a recent survey almost 100% of survey responders cited Google as the place where they begin a
3 Ways to Effectively Boost SEO Read More »
It’s falsely comforting to think of selling as a process in which one step follows logically after another. But although rigidly defined processes might be the best way of running a manufacturing production line, they fail to reflect the reality of any moderately complicated sales environment. It would be convenient if things were simpler. But
The Non-Linear World of B2B Buying Read More »
Be honest, be true to yourself and don’t hide your brand! In the beginning, there was the product. We advertised the product.We described the product.We explained all the reasons why our potential customers needed to buy the product.We provided the price of the product and told our audience about all the places where they could
3 Lessons for Your Marketing Strategy Read More »
Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing great customer experiences. Paradoxically, the best way to grow revenue is by not making revenue growth the primary marketing objective. In life and in business,
Revenue Growth is Best Pursued Indirectly Read More »
In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. When companies begin to experience flat sales, they start looking to change methods and one thing they’re beginning to eye again is a quaint
Is the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing Read More »
