Genetically speaking, you’re more like your dad than your mom. But just because you inherit more of your dad’s DNA doesn’t mean your mom plays a lesser role in shaping who you are. In fact, a Gallup poll finds that more than half (53%) of adult Americans believe their mothers have a stronger influence in […]
‘Don’t Talk With Your Mouth Full!’ and Other Sales Call Tips from Mom Read More »
If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but maybe they do different things with your product in different industries. Perhaps they don’t have the same benefits across industries. Or they use different language to describe what they do
How Do You Automate Tagging Your Web Content With Industries? Read More »
As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups. I also discussed the different data sources you can use
3 Ways to Use Segmentation for B2B Personalization Read More »
jarmoluk / Pixabay The world of B2B marketing is awash with innovative trends. Marketing Automation, Predictive Analytics, Artificial Intelligence…the list goes on. But are innovative ideas like these being embraced by the average B2B marketing team? Or are they sticking with the status quo and what they know best? Well, according to a survey by
Innovation in B2B Marketing Read More »
Stray_Pic / Pixabay There is nothing quite like watching a long and challenging project coming to successful fruition. For those who have big goals, they wish to accomplish in their life, achieving those goals doesn’t happen as the result of completing a singular action or task. Rather, goal achievement is the result of successive hours
How Storytelling Can Lead to Greater Alignment of Sales & Marketing Teams Read More »
Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are
The State of B2B Lead Generation in 2018 Read More »
The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cloud. It accurately predicted how enterprise software would be replaced by web-based services and
The 5 Types of Buyers You Meet in Cloud Selling Read More »
Imagine that you’ve built a terrific product and are all set to launch it in the market as the next big thing that will solve people’s problems. But which people? “We are targeting everyone” is a phrase that no strategic marketer ever wants to hear. And yet, this seems to be a common practice amongst
Are You Laser Focused On Your Ideal Customer? Read More »
Segmentation is a marketing tactic that you’re probably familiar with. It is a way of grouping people and audiences by shared attributes and behaviors. For example, B2B marketers typically see value in segmenting their audiences by industry (such as healthcare, financial services, retail), company size (such as enterprise vs. small business), funnel stage (such as
3 Data Sources to Use in B2B Segmentation and Personalization Read More »
Type any text into a Word document and spell check the text. Once finished, the tool will display “readability statistics.” At the bottom of this box under the “readability” subheading, it will include a Flesch-Kincaid reading ease score and the grade level. The higher the reading ease score, the simpler the content is for your
5 Killer Tips for Creating LinkedIn Posts that Hook Readers Read More »
