B2B digital transformation demands a lot of businesses. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. For B2B marketers and new entrepreneurs, it’s important to understand not only the definition of terms like IoT and blockchain. We need to understand how they may impact businesses in the near future. […]
This transcript has been edited for length. To get the full measure, listen to the podcast. Chatbots for B2B Marketers NATHAN: One of your recommended hacks for beating the recent Facebook news feed change is with messaging using the Facebook Messenger app. How does a B2B marketer do that? LARRY: Basically what it is, Nathan,
How Chatbots Will Transform B2B Marketing in 2018 Read More »
At the top of the page, you will see several tabs. Click on the one that says “Groups.” In this example, the technology marketing keywords generate 1,622 groups. Start by finding a few to test and requesting permission to join. Once you’ve joined, leave comments in existing conversations and focus on adding high value. In
There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. In a recent webinar entitled Solving the Mystery of ROI, my colleague Jocelyn Brown and I
4 Traps Marketers Face When Trying to Measure ROI Read More »
Competitors. Thank God for them! Nothing gets us to success quicker than an aggressive competitor. Checking up on your competition from time to time helps avoid costly mistakes or may teach us some new tactics. Certainly, it can be quite challenging to follow competitors on so many social media accounts and online resources. Just imagine
How to Start Monitoring Competition and What Can We Learn? Read More »
Account-based marketing (ABM) is the alignment of B2B sales and marketing people, processes, systems and technology to identify, engage and close bigger deals more efficiently. ABM is a focused go-to-market strategy that aligns B2B sales and marketing efforts to select the accounts best suited to realize value from the value proposition. ABM focuses all go-to-market
TL;DR: Machine Learning 101: 3 Things Marketers Need to Know Got data? I bet you do. Mountains of data, in fact. Terabytes of data. Libraries worth of data. With more streaming in every hour of every day. We marketers love our data, but, let’s face it … we probably only use a fraction of the
3 Things About Machine Learning Every Marketer Needs to Know Read More »
I will also look to embrace fundamental marketing concepts and tactics, such as going back to basics to re-learn how to write effective headlines and CTAs. I may even assign myself Marketing 101 homework, such as creating a SWOT and/or competitive analysis. Kicking it old school may be just the thing I need to kickstart
The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as
The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web
