B2B Marketing

What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

B2B Marketing, Brand Marketing, Content marketing, Marketing Strategy, SEO BLOG, Social media marketing, video /

Besides the commercial and all its tear-jerking wholesomeness, the John Lewis Christmas ads have also created buzz with the soundtracks they use, which are cover songs from established hit makers. This year’s soundtrack is the Beatles classic, “Golden Slumbers,” recorded by the band Elbow. Both versions of the song usually top the record charts following […]

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3 Reasons Why AI Won’t Steal Your Marketing Job

Adaptive Marketing, AI, B2B Marketing, Content marketing, Digital Marketing, Inbound Marketing, SEO BLOG /

The list of applications goes on and on. And it’s easy to see why there’s so much anticipation. But if we really could let machines (or, more accurately, algorithms) make all those decisions, and take all those actions, and basically manage all those systems, would that cost us our jobs? I don’t think so. I

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6 Ways Marketers Fall Short When Targeting B2B buyers

B2B Marketing, Demand & Lead Generation, lead generation, Lead Management, Lead Nurturing, Lead Scoring, SEO BLOG /

This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell us and the audience more about yourself and Seas Marketing? Kari Seas: Sure. I started Seas Marketing about a year and a half ago. And we focus on developing content marketing for technology companies,

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‘Tis the Season: 11 Best Practices for Holiday Campaigns

B2B Marketing, Deliverability, Demand & Lead Generation, Email Marketing, lead generation, SEO BLOG /

Editor’s note: This article ‘Tis the Season: 11 Best Practices for Holiday Campaigns was originally published on CMO.com in October 2017. Summer flew by in a blur, as it always seems to, and all of a sudden the beginning of the holiday shopping season is just weeks away. The time for digital marketers to prepare for

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How to Raise Your Customers from the Dead with 5 Engagement Tactics

B2B Marketing, customer experience, Customer Marketing, Lead Nurturing, SEO BLOG /

Have your customers “ghosted” you? Are they playing dead, possibly waiting to be wooed back? Maybe they’re simply bored, checked out, acting instinctually, not consciously, like zombies. Here are 5 strategies to help resuscitate customer engagement with your company. First, what is customer engagement? By definition, customer engagement is interaction over various channels between a

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We Are All Publishers Now

#marketing, Advertising, B2B Marketing, brand publishing, Content marketing, Digital Marketing, digital marketing campaigns, marketing attribution, Media, SEO BLOG, Social Media /

Pixabay I spent 15 years working in the online publishing industry. One of the last professional events I attended while still on the media was an IAB-affiliated event about the “future of media and advertising.” I recall one of the speakers ignoring the publishers in the room completely. He directed his remarks toward the vendors

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Six Powerful B2B Marketing Tactics You May Be Missing

B2B Marketing, SEO BLOG / / 1 Comment

There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your

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How to Create a Killer Marketing Plan and Spare Yourself a Scare

B2B Marketing, Email Marketing, marketing automation, marketing plan, Marketing Strategy, SEO BLOG /

I’ve loved Halloween since I was a kid. Back then, I loved dreaming up a costume, sometimes months in advance, and coming up with a plan for the night. And I still love the holiday. I love the fun. The frightful elements of surprise. And, of course, those sugary treats. Planning for a successful All

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