b2b

Digital Transformation 2.0: Customer Experience Management

b2b, Consumer, Modern Marketing / Good To SEO

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. “CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner. “Whereas 20 years […]

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5 Essential Video Advertising Tips for Twitter in 2019

b2b, Consumer, Social media marketing / Good To SEO

When it comes to video ads, Twitter can stand on its own. With 321 million active users per month, the social platform is perfect for fast, relevant video content. Video tweets are six times more likely to earn retweets than image tweets, which are already several times more popular than text-only tweets. Don’t get anxious about reports of

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Why Big Data Means Big Responsibility for CMOs

b2b, Consumer, Digital Marketing / Good To SEO

The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And

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Build a Social Media Marketing Strategy

b2b, Consumer, marketing metrics / Good To SEO

Social media never changes. Well, maybe superficially. It’s hard to imagine today’s Insta kids coding HTML hearts into their Myspace pages and fielding messages from Tom. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use

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Common B2B Mistakes, Part 1: Catalog Management, Pricing

b2b / Good To SEO

Common B2B ecommerce mistakes include product mismatches, wherein the items on a customer’s contract do not appear on the website or appear on the site at incorrect prices. For 10 years I have consulted with B2B ecommerce companies worldwide. I have assisted in the setup of new B2B sites, in optimizing existing B2B sites,

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4 Ways Everyone Can Champion Women in Tech

b2b, Consumer, Professional Development / Good To SEO

Women’s history month is always an opportunity to learn and grow—for every gender, not just women. It’s important to take time to reflect on how far we’ve come. When I started my first job nearly 20 years ago, I adhered to a dress code that required I wear a skirt and pantyhose to work every

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Amazon Business Is Winning. Here’s Why

b2b / Good To SEO

After only four years, Amazon Business hit $10 billion in sales in 2018. According to CNBC, that’s faster than the growth of Amazon’s consumer retail and cloud-computing units. Modern Distribution Management, an online magazine, ranked Amazon as the sixth largest industrial distributor in the U.S. If you sell to companies, Amazon Business should get your

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Learn the Top Landing Page Best Practices from Marketo

b2b, Consumer, Demand Generation / Good To SEO

Landing pages are Marketing 101—or at least they should be. Top-notch marketers must know how to build compelling landing pages specially designed to convince customers to engage and convert. They need to understand the importance of grabbing readers’ attention with catchy headlines, making text easier to consume with short paragraphs and bullet points, and using

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Six tips for B2B paid search success

Audience Targeting, b2b, b2b advertising, Bing, Bing Ads, CRO, LinkedIn, linkedin ads, Paid Advertising, paid search, PPC, PPC Campaign Success / Good To SEO

Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a

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Every B2B and B2C Company Is Becoming a B2B2C Company

amgen, b2b, B2B2C, Brunello Cucinelli, CEOTrends, Cloud, CloudRevolutionUpdate, CRMNews, CustomerExperienceNews, DigitalTransformationTrends, EcommerceTrends, EnterpriseCRMNews, EnterpriseCustomer, EnterpriseWebPro, FutureRetailNews, Keith Block, Lamborghini, Marc Benioff, Salesforce / Good To SEO

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready

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