The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Gen Z, […]
Social Causes That Gen Z Cares About—and Why You Should Care, Too Read More »
Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. But do you actually know what they mean and how they work, or are you using them in a “fake it till you make it” way? We’ve all been there, including me. When I first got into the
Demand Generation and Thought Leadership: Why You Need Both Read More »
Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your
Evolution of Automated Marketing Tools: Improving Customer Experience Read More »
You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead
5 Lead Generation Techniques for Small Businesses in 2019 Read More »
Computers permeate nearly every aspect of our existence. According to the 2018 National Urban League Equality Index ™, a computer is in 93.6% of white homes and 89.3% of Black homes in the United States. The prevalence of digital experiences has also created a significant increase in tech industry jobs. The Bureau of Labor Statistics
8 Black American Technologists Who Changed the Future of MarTech Read More »
It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge
What the AI-Delivered Buyer’s Journey Will Look Like in 2030 Read More »
Multiple surveys show the majority of businesses say they are doing content marketing. Many say they plan to increase the budget for it. Generally speaking, I think this all good and smart. Content marketing isn’t fast, and it’s not magic, but it does work. It also complements so many other aspects of marketing. Robert Rose
7 Pitfalls Where Content Marketing Can Fall Apart for B2B Marketers Read More »
Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the
4 Ways Internal Brand Awareness Pays Big Dividends for Marketing Read More »
“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company
How Marketers Can Reach Peak Personalization in 2019 Read More »
Apparel wholesalers and manufacturers often neglect digital marketing, focusing instead on trade shows and in-person events. This is a mistake. A primary marketing vehicle for apparel wholesalers is exhibiting at trade shows. It means booking space, creating and printing marketing materials, funding travel, and entertaining clients — spending big bucks for a limited number of
7 Digital Marketing Channels for Apparel Wholesalers Read More »
