Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available, it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team […]
When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it’s only a matter of time before
How to Spot When Advertising Is Led by a Quadropoly Read More »
Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some
Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses can expect turnover rates of up to 27%. That’s mainly because sales is hard (though not impossible). In
The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the not-so-little guys in the shadows? Sites like Reddit, Tumblr, Quora, and Pinterest offer plenty of opportunities for marketers savvy
Secrets for Leveraging Video on Lesser-Used Social Media Platforms Read More »
No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital
How to Improve Your Conversion Rate with a Great UX Read More »
Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats, and opportunities. There’s little universal wisdom to provide guidance, and insights can be scarce. As such, you could
Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals Read More »
Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does
Why a High Performing Product Marketing Team Is the Key to Growth Read More »
It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The perfect forkful of food is loaded, you open your mouth like it’s the gate to Disneyland, and
The Marketer’s Guide to Holiday Conversations About Your Job Read More »
What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. And nothing was hotter than revenue marketing and
Revenue Marketing Insights from 80 Marketing Leaders Read More »
