What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with […]
Account-based marketing (ABM) is a big undertaking—as many marketers who have kicked off pilot programs will tell you. Among other things, it involves leveraging data to gain account insights, using paid media to conduct contact discovery, and making cross-channel engagement a priority. But to ensure your ABM strategy is successful, there’s one thing you need
Build a Revenue Team for Account-Based Marketing Success Read More »
It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams
Marketing And Sales Need to Rally Around A Single Story Read More »
Have you ever heard the maxim never explain a joke? It’s easy to see why this sentiment arose: The joy of humor lies in the immediate, shared recognition that some stuffy norm has been violated or some oft-unspoken truth has been exposed. This recognition is what we mean when we say somebody gets it –
How to Make Workplace Humor an Asset, Not a Liability Read More »
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only
5 Ways SaaS Providers Can Prevent Customer Churn Read More »
Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The “Creating Epic Customer
B2B Vendors Need To Play Catch Up In A “B2E” World Read More »
B2B merchants are increasingly ecommerce focused. Among the weakness of some B2B websites are accessibility, mobile shopping, and localization. For 10 years I have consulted with B2B ecommerce companies around the world. I’ve assisted in the set up of new sites and ongoing support for existing ones. This is the fifth and final post in
Common B2B Mistakes, Part 5: Accessibility, Mobile, Localization Read More »
Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. 1. With two inspiring keynotes and 15
Ecommerce can threaten B2B sales teams. With education and support, management can help team members understand that ecommerce will help, not hurt, their performance. A sales team can determine success or failure for a B2B ecommerce program. Sales personnel have the influence and trust among customers to drive ecommerce adoption. It’s the job of management
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their
Use Customer Data to Create Better Content for Your Customers Read More »
