Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. To make your reps as productive as possible, you want them focused on building relationships […]
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The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In soccer, each team chooses a formation and employs one goalkeeper and ten field players who fill various defensive, midfield, and attacking positions. At the beginning of the game, it is
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The report includes findings from a survey of 171 senior executives familiar with marketing ops, at B2B companies with 2018 revenues in excess of $250 million. The results of the survey are fairly startling, and reveal a series of challenges for mainstream B2B businesses seeking to support marketing ops and therefore the rest of the
Mainstream B2B companies reveal struggle to support marketing ops – Econsultancy Read More »
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is when you target prospects by identifying a point of contact or
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It’s been now more than one year since GDPR came into force across Europe. So where were we before the enforcement began? Some six months beforehand, Econsultancy’s research team found that, of 1,000 marketers surveyed, the majority were still unprepared and unsure what GDPR would do to their marketing. In fact, 83% were still reviewing
Three key points a year after enforcement – Econsultancy Read More »
Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten,
Is Your Marketing Data Missing Your Most Powerful Data Set? Read More »
Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback. Meanwhile, experiential campaigns collect real-time feedback by observing audience reactions to design, content layout, flow, and other
Understanding ROI & Engagement in Your Experiential Campaigns Read More »
Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to
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Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be. Last year in the United Kingdom, senior traffic managers enjoyed a 28% increase in their annual
A Traffic Manager Will Keep Your Agency Out of a Jam Read More »
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital
What CMOs Need to Know About Marketing Automation Read More »
