In our previous posts about demand generation, we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably […]
Marketing Metrics for Demand Generation Read More »
June 12th 2019, 3pm BST, 4pm CEST, 10am EST It’s now been one year since GDPR came into effect. Pushed by the threat of large fines, many companies reluctantly changed their marketing practices in an effort to stay compliant. But has GDPR and other privacy regulation been a blessing in disguise? At a time when
One Year On Webinar – Econsultancy Read More »
Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources
5 Ways to Optimize Sales Activities with Dashboards Read More »
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study, 84% of brands use events and experiences to promote their products and services to consumers. But simply following a
4 Signs Your Experiential Marketing Lacks Purpose Read More »
Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful
Demand Generation and Distribution: A Simple Guide Read More »
More and more B2B businesses are selling their wares online, but B2B ecommerce continues to lag B2C ecommerce. According to Sana Commerce’s B2B Buying Process 2019 report, which polled 560 buyers who purchase from manufacturers, wholesalers and distributors, buyers now purchase on average 75% of their products online. But less than a fifth of B2B
Econsultancy’s new report – Overcoming B2B Digital Marketing Challenges – considers the challenges B2B companies are facing as they transform and drive through an increased focus on digital. It looks at the role digital is playing in how companies reach and engage with their customers to drive a better experience and deliver against business objectives.
Think site security and performance are mutually exclusive? Think again. Having proper protections behind your site not only keeps it secure but also improves its reliability. The more reliable your site, the more your visitors trust you can keep their information secure and the greater their trust in your brand—and your marketing. Organizations across industries
How Marketers Can Mitigate Risk Read More »
In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your
Advertise on Social Media: How-To Guide Read More »
We’re in the land of startups this week, spending a day in the life of Ann-Marie Rossiter, Head of Marketing at events marketplace HeadBox. As usual, we’ll be finding out what it takes to succeed in this role, from skills and tools to the daily routine. If you’d like to appear in this feature, get
A day in the life of… Head of Marketing at HeadBox – Econsultancy Read More »
