Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. However, new research on consumer sentiment on Google shows that 43.5% of respondents do not realize that their search results are personalized. In this blog, I’ll cover the key factors you […]
When it comes to high growth areas, social media marketing fits the definition in terms of both the percentage of your budget it consumes and in the ROI it generates. But the path isn’t smooth or simple. All too often, marketing teams are drawn to paid or organic social media strategies based on past successes
3 Tips to Successfully Integrate Your Paid and Organic Social Media Read More »
Is LinkedIn the King of B2B Social Selling Platforms? When you think of social selling platforms for B2B, LinkedIn is probably the first one that comes to mind. Whereas social media sites like Facebook and Twitter are informal by nature, LinkedIn provides a professional atmosphere for businesspeople to connect. Despite LinkedIn’s reputation as the ultimate
Is LinkedIn the King of B2B Social Selling Platforms? Read More »
Facebook’s recently announced (Wednesday, August 9) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. This blog
How Facebook Watch Will Change the Game for Marketers Read More »
Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content, you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs. My content curation used to be 100% manual. I’d finish reading an
A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement? In this blog, we’ll
How to Increase Your B2B Social Media Engagement with Neal Schaffer Read More »
Buyers aren’t what they once were. Remember the days of buying a car before the internet? You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week
5 Ways to Make Your Lead Nurturing Emails Stand Out Read More »
Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I NEVER would buy a PC. Too unreliable.” “Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life
New year’s resolutions, giving up something for Lent (if you’re into that), exercising like crazy to get that beach body for summer: human beings have a slew of things they do to try to rethink themselves, their habits, and approach to life depending on the time of year. We’re already more than half way through
Three Questions to Help You Live Your Best Marketing Life Read More »
One of my favorite movie lines is, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win,
50 Stats to Help You Choose The Right Social Networks for Your Brand Read More »
