The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline. To the most creative marketers this may sound like a negative thing; but in reality, it just means all of […]
How Technology is Creating More Opportunities for the Modern Marketer Read More »
Sometimes there is no better feeling than coming home after a long day to your furry friend. Maybe this? No, wait! What about this? Gosh, I just love it when they do chores. You know what, my fluffy friend? Why don’t you just take a load off. You may not know it, but your dog
3 Things You Can Learn About Marketing from Man’s Best Friend Read More »
First, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles
How to Convince Your Leaders to Invest in 10X Content (and Why You Should) Read More »
Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should
“Hey, that’s not fair! The zombies sneak up behind you!” Just another totally normal day at Velocity HQ. The kind of thing we say all the time. Nothing to see here. Move along. Okay, not really. Let me explain. At the Velocity away-day, one of our big themes was innovation. Why we do it, how we
Virtual insanity – How we can use VR in B2B marketing Read More »
Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the
Google launched more than 1,600 changes to their algorithm last year. At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. Really, only ten of the changes that have been noticed this year have
As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information. Here are some
In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed
A little about me: I enjoy cooking, so I go grocery shopping once a week. I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. Fewer cashiers worked the registers. Lines swelled with dissatisfied patrons and I slowly realized I was
