When mastered, demand generation can help transform even an underdog brand into a market leader. But getting there requires patience. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. And content is key to this shift. In fact, you could argue the whole reason demand generation […]
Content Marketing Strategy for Demand Generation by Marketo Read More »
Business buyers often have complex questions about products, delivery, payment terms, and more. Live chat is critical for B2B ecommerce success. Image: Turner Supply. Live chat is arguably more important for B2B sites than for B2C. The B2B purchasing process is typically complex. Buyers frequently have questions. Increasingly, they expect a live-chat function for real-time
Time is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. While that’s certainly a priority, adding net-new logos isn’t the only way to generate revenue. And it’s far from the most lucrative option you have. According to
Customer Engagement: 3 Ways to Improve Your Strategy Read More »
Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. But how can you create efficiency in
7 Social Media Activities You Can Do in Under 15 Minutes Read More »
In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your
B2B ecommerce merchants can sometimes make the shopping cart process difficult for their customers. Examples include not allowing saved carts, single-product punch back, and limited payment methods. This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. It follows from my 10 years of consulting with B2B
Common B2B Mistakes, Part 3: Shopping Carts, Order Management Read More »
Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
The Role of Email Marketing in an Omnichannel Strategy Read More »
Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping
5 Strategies to Combat Cart Abandonment Using Push Notifications Read More »
If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Most likely, the first one is “What exactly is it?” The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right? Well, demand generation is actually far more than
You know that pleasant feeling when you walk into your local cafe and the waiter greets you as if he’d just seen a dear friend, leads you to your favorite table, and asks you if you’d like “the usual”? Personalization is not a new concept, though only recently has it become the standard customers expect
