By Karyn Chylewski As far as age and impact go, for us Gen-Xers, some may say we are past our so-called prime, that we are on the verge of being dismissed, becoming irrelevant, and have had #ourturn. With all the buzz around millennials and their coming of age, as far as they are concerned, it […]
Fellow Generation-Xers: Here’s How We Can Influence Our Workplaces for the Better Read More »
Are you ready to start your own business? Today’s hottest market, seniors, is ready to buy. Trendy millennial and Generation Z consumers, move aside. There’s a new consumer in town (well, actually, an old one): senior citizens. Yes, the demographic incorporating the baby boomers is still a force to be reckoned with. Here’s what you
Earlier this year, FreshBooks released its second annual Self-Employment Report, which stated, “Dramatic workforce shifts in American history could happen in as little as two years—with potentially 27 million Americans leaving traditional work in favor of self-employment by 2020.” Also, according to the report, 61% of self-employed baby boomers plan to work through retirement by choice, a much
5 Leadership Traits Every Boomer Entrepreneur Should Possess Read More »
The baby boomers aren’t slowing down. Far from looking forward to retirement, baby boomers are energetically making their mark on small business, according to a recent survey from Guidant Financial. The 2018 Small Business Trends for Baby Boomers survey of more than 2,600 small business owners and entrepreneurs uncovered some surprising information about Americans over 50. (The
Forget Retirement—Many Baby Boomers Are Starting Small Businesses Instead Read More »
Members of the baby boomer generation—those Americans born between the mid-1940s to the mid-1960s—are heading into retirement age in large numbers these days. But this generation faces numerous challenges to a financially stable retirement. Here are the 10 biggest mistakes boomers make with their money and retirement investments: 1. Assuming real estate always appreciates Many baby
Businesses looking to give their bottom line a boost should consider cryptocurrency. As cryptocurrencies like Bitcoin grow in popularity as a mainstream form of payment, businesses can capitalize on a new target audience, among other profitable benefits. What Is Cryptocurrency? Cryptocurrencies are digital currencies built around a technology called blockchain. Cryptocurrency is digital currency built
Why and How to Accept Cryptocurrency on Your Website Read More »
Millennials have been on the radar of most marketers the past few years. While this is a large and potentially lucrative demographic, the most powerful group, at least when it comes to spending, is still the baby boomers. Marketers understand that about 70 million people from this generation would be entering retirement over the next ten
5 Things You Should Know About Marketing to Baby Boomers Read More »
Do different age groups prefer different online content? Yes, they do. There is no single universal marketing strategy that could work for everyone. A 50 year-old non-techno person would have an entirely different reaction to an online advertisement as compared to a person in his late teens. That’s why it is impossible to run a
What Content Creators Need to Know About Generational Marketing Read More »
I’ve been working in digital pretty much since digital became a thing in the early 90s. At that point, the internet and associated new technologies were only being used by the cutting-edge trendsetters and super nerdy IT folks. Now, every company is using some form of technology in their business and the internet is pervasive.
How AI, Millennials, and Generation Z Are Shaking Up the Workforce Read More »
